Rockonomix is a national collegiate competition of Economics-themed music video parodies established by Kim Holder, Lecturer of Economics and Director of the Center on Economics Education at the University of West Georgia. The Rockonomix project has been an incredibly successful learning tool for KCC students, allowing them to demonstrate their understanding of economic theories and concepts through pop culture, while leveraging their affinity for technology and digital media.
Students select a song, re-write the lyrics incorporating 8 - 10 economic concepts, and produce a music video from scratch. Ms. Holder describes the project as a cross between Weird Al Yankovich and School House Rock. Composing economics-themed lyrics requires students to dive deeper into the material to gain a nuanced understanding of concepts and to artistically synthesize technical details.
Voting is open for the KCC competition during the last week of instruction every semester. Voting at this stage is open to everyone in the KCC Community. Then, every November, one of the two winners from that calendar year is selected by Dr. Lindo to represent KCC in the National Collegiate Rockonomix contest. Voting at this stage is open to the general public, so please be sure to spread the word (and vote for KCC)!
We hope that you enjoy watching all of the videos created by KCC Economics students and learn a bit about these economic concepts that affect your life every day. We are grateful to Kim Holder for continuing to grow the competition, and to Worth Publishers for generously sponsoring the prizes.